JoiaBeauty | Small Business Spotlight

Throughout the COVID pandemic, JoiaBeauty worked with various consultants at Valley to understand the various resources available to weather the storm all while also working on improving their social and digital marketing.

JoiaBeauty offers a selection of natural products for skin and body care along with facials and body treatments. Dr. Hauschka, Annemarie Borlind, Weleda, Phyto, and butterLONDON are just a few of the many lines they carry.

JoiaBeauty received an MGCC Empowered Digital Grant in April to help increase their digital capacity. Through this opportunity, JoiaBeauty worked to be consistent and targeted with their social media posts and updated their website to attract new customers and improve the customer experience.

“The level of expertise of our Valley CDC consultants impressed us as did their ability to listen and identify our needs.  We have become more consistent and targeted with our social media posts and were helped by a digital grant to upgrade our website which we saw an immediate positive response to and have felt the support of business colleagues during a time when small businesses could become isolated.  We appreciate Valley and would seek an opportunity to work with the organization again!”  Luahn Page, partner JoiaBeauty

For a look inside the store visit or stop by 6 Craft Avenue, Northampton, MA just steps from City Hall.